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The end of the templated brand era.
Why the brands compounding the fastest are the ones that look least like everyone else — and what that means for your next visual system.
Branding·8 min·May 28, 2026
Frameworks, opinions and process essays from our creative directors, strategists and engineers.
Why the brands compounding the fastest are the ones that look least like everyone else — and what that means for your next visual system.